Join me for a live session to learn more about the program:


that profitable freedom business you’ve been dreaming of?
now is the time to make it a reality.



Business Simplified is the ONLY program of its kind that provides a simple, step-by-step implementation plan to help you build your online business from the ground up so that you can quit your day job, do work that lights you up, and have true financial freedom.

Your 9-5 pays the bills but you know there's something bigger that's calling you...


You’ve done the traditional day job thing. And yes, you’ve seen success.

But every day that you do that same commute to that same office chair (when you’d rather be home in some comfy pants) there’s this part of you that feels like there’s something missing.

Your work stopped being exciting a long time ago. 

Even when you do get to run with one of your big ideas, it quickly gets bogged down in red tape. You feel yourself pressing up against that glass ceiling but even if you do manage to break through to the other side, it’s not looking too enticing over there.

More boring meetings. More office politics.

And more and more you find yourself wishing that you could have the freedom to be in charge of your own schedule so you can spend more time with the people you care about.

If this sounds like you, then keep reading because this could possibly be that moment when EVERYTHING changes for you. The moment that you’ll look back on as the moment where you went from wishing to action.

imagine what could be possible?

Two years ago, I was a banking and finance attorney

After nearly a decade in corporate–and $200,000 of student loans for a Yale Law Degree–my career was right on track.

I had a six-figure job at a prestigious organization doing work that I loved. I was slated to be on the team tasked with writing the biggest financial regulation in a decade.

There was only one problem…I was looking ahead at those upper rungs of the career ladder and what I saw there didn’t excite me.

I knew that what I wanted, more than anything in the world, was to be present with my kids. To not feel like I needed to ask permission every time I wanted to go to a school event.

And I wanted to set my own schedule–one where I could work at home instead of wasting time being stuck in traffic, commuting to the office.  But also I also craved challenging work with exciting projects that I could really sink my teeth into and make my own.

And I knew, given my financial and life goals, that making a six-figure salary was essential.

That's when I decided that something had to change...

You see, right around that time, I’d also started making YouTube videos. It was a fun little side hustle making a few hundred dollars a month.

I didn’t think that it would ever realistically be something that could replace my six-figure lawyer salary.

And I was right. YouTube was not a business. And making a few videos certainly wasn’t enough for me to build the reliable income I needed to support my family.

I knew that I needed to create a real business, with products, services, and customers. Somehow, I had to figure out how to do that, while being a lawyer by day and a mom always.

So I sat down and charted out a plan to turn my hundred dollar side hustle into a six-figure business efficiently, without hiring a huge team to help me, and in just a few hours a day.

A year later, I had a multiple six-figure online business that allowed me to quit my job, while still paying for college for one kid and private pre-school for the other, EVEN during a global pandemic.

If I can build a thriving business out of nothing…

…so can you!

Imagine what life could look like for you just a few months from now...


A burgeoning freedom business with a growing audience of ravings fans. Your first launch under your belt. Extra money in your bank account. A plan to leave your 9-5.

Becoming the CEO of your own freedom business isn’t about being 100% ready. 

It’s not about having it all together and knowing that this is the exact right moment because everything in your life is perfectly in sync (in fact, it’s those “perfect” moments that keep us in the same patterns that are keeping us stuck.”

Becoming the CEO of your freedom business is about momentum. It’s about taking that first imperfect step. And then the next. It’s about doing it scared because the alternative–a life where you look back on your life and wish you did–is far scarier.

and guess what?

You can build an online business doing work that you love, that supports the lifestyle that you want to live.

And it doesn’t have to wait for some far off distant future that may never come. You can start RIGHT NOW and grow your business to six-figures and beyond even while you’re still holding down your 9-5.

Building your profitable freedom business is simple and doable, once you’ve learned the step-by-step system for growing your business the right way. 


imagine it will feel when you are:


  • Doing work that you are passionate about every single day without having to compromise on your voice or message.
  • Making more money than you did in your day job while having the kind of flexibility that you’ve been longing for.
  • Able to quickly validate (and even pre-sell) new offers BEFORE spending countless hours trying to perfect them without real-world feedback.
  • Reaching more of the people who need your help and waking up to an inbox full of messages full of gratitude from your community.
  • And for the first time in your life, finally able to say no to the projects that don’t excite you so that you can have the time and energy for the things that truly light you up–like mid-day workouts, regular date nights, and quality time with your kiddos.


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I’m Scarlett

Fueled by equal parts sweet tea and passion, I spend my days capturing the kinds of images that make you stop, smile and ask time to please slow down. 

Your story, your love, is beautiful and I can’t wait to capture it in images you will treasure for years to come. I believe in real moments and heartfelt conversations on the front porch. In the kinds of images that remind you of the joy that can be found in the simplest of moments together. 

hello there!


Business Simplified


Business Simplified combines implementation-focused tactics with high touch group coaching and plug-and-play templates to help you build a profitable business efficiently, confidently, and without the overwhelm.

Here’s what’s included:


Module one

Define Your Brand

We’re going to start with the end in mind.

That means going into this with a strong understanding of what type of business you should start and what the business you are creating is all about. You’re going to identify your brand promise and your vision for your business. The clearer you are on this, the easier it will be for you to draw in your perfect customer in droves.

You’ll also learn the strategies behind building and growing an online business from the ground up. With that clear framework in place, you can take efficient and purposeful action in your business from day one.


  • Get clear on your perfect business idea, how to choose between competing business ideas, and what you should name your business
  • Discover the secrets of how to create an online business that actually makes money (because likes don’t pay the bills).

module two

Know Your Customer

Nothing is scarier than investing time, energy, and money into building your online business only to find out, after the fact, that nobody is willing to pay for your products and services.

Yes, this is a nightmare that some business owners find themselves in.

It’s not that they don’t want to validate their business idea. It’s that they have no idea how to even get started or even that it’s a thing.

So they just “create and pray” hoping that they’ll be the exception to the rule. Fortunately there’s a better way. And in Module 2, I’ll show you how to get to know your ideal customer in no time.

Meaning, you’ll be armed with total confidence and excitement to start creating a profitable business from the very beginning.


  • Learn how to validate your business idea instead of spending time and money going down rabbit holes guessing at what your customer needs.
  • How to find your ideal customer and get to know them even if you don’t have an audience yet.
  • Get the confidence to officially “greenlight” your business idea and move forward with its creation knowing that it will sell.

module three

Your Profit Plan

The quickest way to get to six-figures (or any revenue goal) in your freedom business? Plan. Your. Profits.

So many new entrepreneurs go in with an “if I built it they will come” mindset. But busy people like you don’t have time for a wish and a prayer. Instead of hoping that your business will be profitable, Module 3 will guide you through the process of creating a rock-sold metrics-based revenue plan for your business.

That means you’ll know exactly how much revenue you can expect in any giving month, and the exact markers your business needs to hit in order to make that happen.


  • Learn how to plan your businesses financial year with confidence.
  • Cast the vision of not only how you want your business to make money now, but also how your offers can evolve over time.
  • Create a written profit plan that will guide everything you do in your business.

module four

Raise Your Digital Roof

Having an online presence is essential for your business, whether your business is exclusively online or if you’re a brick and mortar or service-based business.

Your business’s online home helps prospective customers find you. It helps you grow your reach and your influence. And it helps your audience get to know you, to like you, and to trust you so that they can eventually become buyers.

In this module you’ll learn how to build your online home, including creating your website from the ground up.


  • Finalize your business name and plant your flag across the internet.
  • Setup your website with the five essential pages that every website must have.

module Five

Grow Your List

Your email list is the heart and soul of your business–it’s the one lifeline to your customers that you actually own. Sure having a whole bunch of social followers is super sexy, but building your entire house on someone else’s land is risky business.

Remember, popular don’t pay the bills. But an engaged list of even a few hundred people can be worth way more than an Instagram account with 10,000 followers who like but don’t buy.

BUT…and this is a big but, there’s a huge difference between building an email list and building a profitable email list of soon-to-be-buyers. And being aware of this crucial distinction informs every decision you make in your business.


  • Learn the tested strategies that will grow your email list with potential customers every single day.
  • How to continually nurture your relationship with your list so that they’re ready and willing to buy your offers.

module SIX

Attract Your Audience

  • Alright, your business is all dressed up and ready for visitors. But how do you actually get people to even know that your business exists let along sign up for your email list?

    Module 6 is all about creating captivating content to capture the attention of your ideal customers. By the time you’re done with this module, you’ll never sit down and wonder what you should talk about. You’ll have a clear game plan for how you’re going to connect with your audience on a regular basis. Which means? Your people will find you.


    • The secrets to creating captivating content that stands out from the sea of sameness.
    • How to create a Neverending List of Content Ideas that will fuel your business for months to come.
    • Simple strategies for creating consistent content so you can connect with your subscribers every single week.

module Seven

Your Irresistible Offer

Now that you’ve grown your audience, you’re ready to take the next step and create products that your audience just can’t get enough of.

In this module, you’ll build your irresistible offer and start to hone the exact words that your customers need to hear to know that your offer is exactly what they need.

Crafting the right offer is as much an art as it is a science. This module will help you do it with confidence!


  • Get deep into your customer’s pain points so that you know how to create an offer that helps them.
  • Separate your offer from the others on the marketplace so that you become your customer’s obvious choice.
  • Learn how to speak to your customers in their own words so that your offer calls to them like a siren song.

module Eight

Simple Sales

  • As the CEO of a startup business you know that you need to make sales. But how do you do it without being “salesy”?

    In Module 8, you’ll learn all about the four simple launch strategies that you can execute in a natural and authentic way–without needing a whole team of people behind you in order to make it happen.

    Even if you’ve never sold a single thing in your entire life (not even the chocolate candy bars for your elementary school fundraiser), this module will break the sales process down into simple, easy-to-execute steps that will finally make you feel confident about selling.


    • Demystify the launch process so that you can create a launch calendar that reduces stress and let’s you build your launch assets well in advance.
    • Set revenue goals for your launches, and use the “launch tracker” to keep you on track to hit them.

plus, you get access to…

the bonus suite

the self-paced online course


private student community

A private, off-Facebook community to discuss and collaborate with other entrepreneurs to support you.


monthly live coaching

These are designed to help you transition from employee to being the visionary in your business. And for an entrepreneur, mindset is everything. 


private podcast

Listen to the lessons and coaching call recordings on the go so you can continue to learn outside of the platform.

EXCLUSIVE limited time-only bonuses for

lifetime members

the self-paced online course


lifetime membership

You’ll have lifetime access to all of the curriculum inside of Business Simplified. This includes all future bonus courses that will be created in 2023 – Time Rich, Business Systems, Instagram Academy.

Social Squares

october 2022 ceo retreat recordings

Access to the October 2022 CEO Retreat recordings, where Scarlett and other entrepreneurs mastermind to create big results in their lives, business, and impact.








Are You Ready?

Building a profitable business is easier than ever.

And I’m guessing that by this point, you ALREADY know that building your own online business will give you the income and life freedom that you need in your life.

The clients —

“we wouldn't even have a business without you!”

Before I met Scarlett, I was feeling really defeated. Like I would just have to settle for having a side blog forever because I didn’t believe that it could be done.

Starting a business can be so overwhelming–especially with a full time job. This program broke it down into bit-sized chunks so that I could start taking action. I truly believe that it would have taken me years to make this kind of progress in my business if I hadn’t worked with Scarlett.


Are you ready to finally build that profitable business that you've been dreaming about?

Still on the fence?

Bussiness Simplified is for you whether...


So many people mistakenly believe that they have to be the next Elon Musk to build a successful business. But the truth is that you don’t have to have a revolutionary business idea in order to have a successful business. Our Winning Business Idea Framework will help you brainstorm and choose the right business idea for you.


I’ve been there friend. Hustling for views and likes that don’t actually translate to a consistent (and liveable) income stream. When you focus on building your own online business using solid strategies like planning your profits, you can focus on the exact actions that you need to take to grow your business and income significantly. 

Frequently Asked Questions

Yes. In Business Simplified we build your business from scratch, from the ground up. Having a proper business foundation will help make sure that you’re business is successful faster and also is strong enough to stand the test of time. So in the first official week of the program we start by working through a Perfect Business Matrix that helps you choose your best business idea. Then we build up from there.

Absolutely! Business Simplified is designed to help you build a business from scratch even if you have no business experience, no website, no following, or no idea where to start. I share tips and strategies that can help someone brand new to the only space start getting traction quickly.

Business Simplified is designed for the busy working professional in mind. It’s built to get you results quickly and efficiently. At the end of the day though, it’s still going to take some time.

As a general rule, I recommend setting aside 30 minutes a week to watch the videos, then 4-5 hours to implement. 

Remember, you’re building the key to your dream life that will pay you back in droves for the time that you spend nurturing it in the early days.

But here’s the thing…as you start to implement and stack up wins in your business, you’ll WANT to spend even more time on it. Because you are doing work that you love, you’re making a difference in people’s lives, and you’re making money doing it!

And remember, you will have access to all of the course materials and all of the live Q&As to re-watch at your leisure. 

Yes. For a long time, I never thought I would quit my job either. While it had its downsides, I absolutely loved my work and my employer. I built One Big Happy Life as a side business (which pays so much better than your average side hustle). I thought I’d retire as an attorney.

And then something changed. I decided that I wanted to go all in on my business. And so I did.

That’s the power of having a freedom business. You get to decide how big it gets. You get to decide how much money you want to make from it. And you get to decide whether you want to use it to quit your job or just to supplement your income so you can take that Disney Cruise your kids have been begging for.

The simple answer is that you have to decide to commit to showing up, asking for the support that you need, implementing, and troubleshooting. This is the only way to build a successful business that lasts.

Every person and every business is unique. Building a business is a matter of finding what works for you and your business and building the skills and mindset that will lead to the results you want in your business.

Inside of Business Simplified you will get the support, the mentorship, the strategy, and the trainings on business skills and concepts that will help you grow your business. The rest is up to you.

Reach out to my team at and we’ll be happy to answer any questions you have!


Let me show you how to turn your dream business into your real-world, life-changing freedom business and finally have the time freedom and income freedom that you’ve been longing for.



  • 8-Module Business Simplified core curriculum
  • Worksheets & Templates
  • Tools & Resources Library
  • Bonus: Live monthly coaching and Q&A
  • Bonus: Private Member Community (off Facebook)
  • Bonus: Private Member Podcast
  • Bonus: On demand access to coaching call replays.

Exclusive Lifetime Bonuses

  • 1-on-1 call with Scarlett (expires 10/28 @midnight)
  • Lifetime Access to Business Simplified and all program materials
  • October 2022 CEO Retreat Event Recordings



  • Premium Coaching – 3 months of 1:1 Voxer coaching with Scarlett
  • 8-Module Business Simplified core curriculum
  • Worksheets & Templates
  • Tools & Resources Library
  • Bonus: Live monthly coaching and Q&A
  • Bonus: Private Member Community (off Facebook)
  • Bonus: Private Member Podcast
  • Bonus: On demand access to coaching call replays.

Exclusive Lifetime Bonuses

  • 1-on-1 call with Scarlett (expires 10/28 @midnight)
  • Lifetime Access to Business Simplified and all program materials
  • October 2022 CEO Retreat Event Recordings


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Imagine what life could look like for you just a few months from now…